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Makeup should only be slightly heavier than normal. About like you might wear in the evening. Mascara should be clean and contain no clumps. So if your mascara is old and clumpy, replace it first. Avoid makeup with "sparkles" in it. When you move, it makes a nice shimmer, but in a photo, where you are still, it creates a little white spot that almost looks like a zit. Also avoid makeup with an SPF in it. SPF tends to create a shine. Summer shine can be controlled by using translucent powder that knocks out shine without adding additional color.
Lips should be glossy, shiny, have some color. Reds, berries and browns are best, no frosty pinks, and bring gloss in berry colors.
Eyes: well groomed eyebrows are a must.  Enhance eyelashes with black waterproof mascara. Dark brown eyeliner is alternative to heavy black eyeliner and compliments all shimmery eye shadows.

Cheeks: don’t be afraid to have a little color on the apples of the cheekbones (petal pink). It will really brighten up the appearance of the face.